TY  - BOOK
AU  - Tungate,Mark
TI  - Branded male: marketing to men 
SN  - 9780749450113 (hbk.)
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Male consumers
KW  - Target marketing
N1  - Includes bibliographical references (p. [222]-223) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-t.html
ER  -