Tungate, Mark,  1967- <br/><br/>
Branded male :  marketing to men / 
Mark Tungate. 
 - London :  Kogan Page,  2008. 
 - ix, 228 p., [16] p. of plates :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [222]-223) and index. 
<br/><br/><label>ISBN: </label>9780749450113 (hbk.)  RM138.35 0749450118 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Male consumers.<br/>Target marketing.