TY  - BOOK
AU  - Mathur,U.C.
TI  - International marketing management: text and cases 
SN  - 9780761936404 (pbk.)
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Export marketing
KW  - Management
KW  - India
KW  - International trade
N1  - Includes index
ER  -