TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412956475 (pbk.) :
PY  - 2008///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references (p. 403-427) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html.
ER  -