Kotler, Philip. <br/><br/>
Social marketing :  influencing behaviors for good / 
Philip Kotler, Nancy R. Lee. 
 - 3rd ed. 
 - Los Angeles :  SAGE Publications,  2008. 
 - xii, 444 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 403-427) and indexes. 
<br/><br/><label>ISBN: </label>9781412956475 (pbk.) :  RM269.38 1412956471 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.