TY - BOOK AU - Patten,Dave AU - Patten,Dave TI - How to market your business: a practical guide to advertising, PR, selling, and direct and online marketing SN - 9780749451455 (pbk.) PY - 2008/// CY - London PB - Kogan Page KW - Marketing KW - Management KW - Small business marketing KW - United Kingdom KW - Small business N1 - Rev. ed. of : Successful marketing for the small business, 3rd ed; Includes bibliographical references and index ER -