How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing /
Dave Patten.
- 6th ed.
- London : Kogan Page, 2008.
- vii, 262 p. : ill. ; 24 cm.
Rev. ed. of : Successful marketing for the small business, 3rd ed.
Includes bibliographical references and index.
9780749451455 (pbk.) RM94.61 0749451459 (pbk.)
Marketing--Management. Small business marketing. Marketing--United Kingdom. Small business--United Kingdom.