Patten, Dave.

How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm.

Rev. ed. of : Successful marketing for the small business, 3rd ed.

Includes bibliographical references and index.

9780749451455 (pbk.) RM94.61 0749451459 (pbk.)


Marketing--Management.
Small business marketing.
Marketing--United Kingdom.
Small business--United Kingdom.