Mathieson, Rick <br/><br/>
Branding unbound :  the future of advertising, sales, and the brand experience in the wireless age / 
Rick Mathieson 
 - New Delhi :  Prentice-Hall of India,  2007 
 - ix, 244 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [213]-227) and index 
<br/><br/><label>ISBN: </label>0814472877 (hbk.) 9788120332652 (hbk.)  RM61.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce<br/>Product management