The PDMA toolbook 3 for new product development / edited by Abbie Griffin, Stephen Somermeyer - Hoboken, N.J. : John Wiley & Sons, 2007 - xxiii, 520 p. : ill. ; 24 cm.

Includes index

9780470089231 (hbk.) 0470089237 (hbk.) RM301.40


New products--Management
Product management