Humby, Clive <br/><br/>
Scoring points :  how Tesco continues to win customer loyalty / 
Clive Humby, Terry Hunt and Tim Phillips 
 - 2nd ed. 
 - London :  Kogan Page,  2007 
 - x, 294 p. :  ill. ; 23  cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749453381 (pbk.)  RM99.90 0749453389 (pbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Tesco (Firm)--History--20th century
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs--Case studies