Hammond, James,  1952- <br/><br/>
Branding your business :  promoting your business, attracting customers and standing out in the market place / 
James Hammond 
 - London :  Kogan Page Limited,  2008 
 - xii, 255 p. :  ill. ;  24 cm. 
 - Sunday Times business enterprise series .
<br/><br/> At head of title: The Sunday times 
<br/><br/>Includes bibliographical references (p. [247]-249) and index 
<br/><br/><label>ISBN: </label>9780749450731 (hbk.)  RM69.90 0749450738 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management<br/>Consumer behavior<br/>Brand name products--Psychological aspects<br/>Senses and sensation<br/>Communication in marketing