Mazzocchi, Mario <br/><br/>
Statistics for marketing and consumer research / 
Mario Mazzocchi 
 - Los Angeles :  SAGE,  2008 
 - xviii, 412 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [387]-398) and index 
<br/><br/><label>ISBN: </label>9781412911214 (hbk.) 9781412911221 (pbk.)  RM152.76 1412911222 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods<br/>Consumers--Research--Statistical methods