TY  - ADVS
ED  - Coast Learning Systems
TI  - Concepts in marketing
SN  - RM384.00
PY  - 2004///
CY  - [Fountain Valley, CA]
PB  - Coast Learning Systems
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Marketing research
KW  - Marketing channels
KW  - Selling
KW  - Advertising
KW  - Market segmentation
N1  - Title from container; Introduction to marketing (27 min.) -- Marketing strategy (27 min.) -- Environmental scanning (27 min.) -- Ethics and social responsibility (27 min.) -- Consumer behavior (27 min.) -- Marketing research (27 min.) -- Segmenting and targeting markets (27 min.) -- Managing products and services (27 min.) -- Pricing products and services (27 min.) -- Marketing channels and supply chains (27 min.) -- Retailing and wholesaling (27 min.) -- Integrated marketing communications (27 min.) -- Advertising, sales promotion, and public relations (27 min.) -- Personal selling and sales management (27 min.) -- Interactive and multichannel marketing (27 min.)
N2  - Provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets
ER  -