Concepts in marketing  [videorecording] / 
Coast Learning Systems 
 - [Fountain Valley, CA] :  Coast Learning Systems,  2004 
 - 15 videodiscs (DVD) (6 hrs. 45 min.) :  sd., col. ;  12 cm. 
<br/><br/> Title from container 
<br/><br/>Introduction to marketing (27 min.) -- Marketing strategy (27 min.) -- Environmental scanning (27 min.) -- Ethics and social responsibility (27 min.) -- Consumer behavior (27 min.) -- Marketing research (27 min.) -- Segmenting and targeting markets (27 min.) -- Managing products and services (27 min.) -- Pricing products and services (27 min.) -- Marketing channels and supply chains (27 min.) -- Retailing and wholesaling (27 min.) -- Integrated marketing communications (27 min.) -- Advertising, sales promotion, and public relations (27 min.) -- Personal selling and sales management (27 min.) -- Interactive and multichannel marketing (27 min.) 
<br/><br/> Provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets 
<br/><br/><label>ISBN: </label>RM384.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Moral and ethical aspects<br/>Marketing research<br/>Marketing channels<br/>Selling<br/>Advertising<br/>Market segmentation