TY  - BOOK
AU  - Mathews,Ryan
AU  - Wacker,Watts
TI  - What's your story?: storytelling to move markets, audiences, people, and brands 
SN  - 0132277425 (hbk.)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Marketing
KW  - Storytelling
KW  - Economic aspects
KW  - Corporate culture
N1  - Includes bibliographical references (p. [189]-197) and index
UR  - http://www.loc.gov/catdir/toc/ecip0710/2007005372.html
ER  -