TY  - BOOK
AU  - Bouchikhi,Hamid
AU  - Kimberly,John R.
TI  - The soul of the corporation: how to manage the identity of your company 
SN  - 0131857266 (hbk.)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Corporate culture
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Business names
N1  - Includes bibliographical references and index; Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007020423.html
ER  -