Bouchikhi, Hamid <br/><br/>
The soul of the corporation :  how to manage the identity of your company / 
Hamid Bouchikhi, John R. Kimberly 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  2008 
 - xxxviii, 208 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Leadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue 
<br/><br/><label>ISBN: </label>0131857266 (hbk.) 9780131857261 (hbk.)  RM98.07 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate culture<br/>Corporate image<br/>Brand name products--Management<br/>Business names--Management