Essentials of marketing research :  an applied orientation / 
Malhotra ... [et al.] 
 - 2nd ed. 
 - New South Wales :  Pearson Education Australia,  2008 
 - xvii , 480 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780733984211 (pbk)  RM225.23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology