TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 0132237555 (pbk.)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Book is accompanied by one CD-ROM, entitled' Business plan Pro' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 168-180) and index
UR  - http://www.loc.gov/catdir/toc/ecip078/2007002233.html
ER  -