Wood, Marian Burk <br/><br/>
The marketing plan handbook / 
Marian Burk Wood 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2008 
 - xv, 190 p. :  ill. ;  25 cm. + 1 CD ROM (4 3/4 in.) 
<br/><br/> Book is accompanied by one CD-ROM, entitled' Business plan Pro' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 168-180) and index 
<br/><br/><label>ISBN: </label>0132237555 (pbk.) 9780132237550 (pbk.)  RM279.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.