Scott, David Meerman <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / 
by David Meerman Scott 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2007 
 - xx , 275 p. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470113455 (hbk.)  RM69.43 0470113456 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations