TY  - BOOK
AU  - Rogers,Everett M.
AU  - Shoemaker,F.Floyd
TI  - Communication of innovations cross-cultural approach
PY  - 1971///
CY  - New York
PB  - Free Press
KW  - Social change
KW  - Cross-cultural studies
KW  - Technological innovations
KW  - Social aspects
KW  - Diffusion of innovations
N1  - First ed. (1962) and 3rd ed. (c1963) published under title : Diffusion of innovations; Includes bibliographical references
ER  -