Communication of innovations cross-cultural approach - Rogers, Everett M.; Shoemaker, F. Floyd (New York : Free Press, 1971)
First ed. (1962) and 3rd ed. (c1963) published under title : Diffusion of innovations.
Includes bibliographical references.
Koleksi sumbangan Prof. Dr. Mohd. Safar Hasim.
Keywords: Social change -- Cross-cultural studies; Technological innovations -- Social aspects; Diffusion of innovations