Rogers, Everett M. <br/><br/>
Communication of innovations cross-cultural approach / 
by Everett M. Rogers with F. Floyd Shoemaker. 
 - 2nd ed. 
 - New York :  Free Press,  1971. 
 - xix, 476 p. :  ill. ;  24 cm. 
<br/><br/> First ed. (1962) and 3rd ed. (c1963) published under title : Diffusion of innovations. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social change--Cross-cultural studies.<br/>Technological innovations--Social aspects.<br/>Diffusion of innovations.