TY  - BOOK
AU  - George,William R.
AU  - Marshall,Claudia
TI  - Developing new services
SN  - 0877571651 (pbk.)
PY  - 1984///
CY  - Chicago, Ill.
PB  - American Marketing
KW  - Service industries
KW  - Congresses
KW  - Marketing
N1  - Proceedings of a conference held Oct, 17 - 18, 1983, at Villanova University, Pa
ER  -