Developing new services / 
edited by William R. George, Claudia E. Marshall 
 - Chicago, Ill. :  American Marketing,  1984 
 - xi, 112 p. ;  24 cm. 
<br/><br/> Proceedings of a conference held Oct, 17 - 18, 1983, at Villanova University, Pa. 
<br/><br/><label>ISBN: </label>0877571651 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Congresses<br/>Marketing--Congresses