TY  - BOOK
AU  - Cook,Guy
TI  - The language of advertising: major themes in English studies 
T2  - Major themes in English studies
SN  - 9780415412155 (set record)
PY  - 2007///
CY  - New York, NY
PB  - Routledge
KW  - Advertising
KW  - Language
N1  - Includes bibliographical references and index; v. 1; Fundamentals --; v. 2; The social context of advertising language --; v. 3; Modes, media and case studies --; v. 4; Public relations and brands
UR  - http://www.loc.gov/catdir/toc/ecip079/2007003577.html
ER  -