The language of advertising :  major themes in English studies / 
edited by Guy Cook 
 - New York, NY :  Routledge,  2007 
 - 4 v. :  ill. ; 24 cm. 
 - Major themes in English studies .
<br/><br/>Includes bibliographical references and index 
<br/><br/> Fundamentals --  The social context of advertising language --  Modes, media and case studies --  Public relations and brands.  v. 1.  v. 2.  v. 3.  v. 4. 
<br/><br/><label>ISBN: </label>9780415412155 (set record)  RM3866.48 9780415412162 (volume 1) 9780415412179 (volume 2) 9780415412186 (volume 3) 9780415412193 (volume 4) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Language<br/>Advertising.