TY  - BOOK
AU  - Ray,Michael L.
AU  - Ward,Scott
TI  - Communicating with consumers: the information processing approach 
SN  - 0803905793
PY  - 1976///
CY  - Beverly Hills
PB  - SAGE Publications
KW  - Consumers
N1  - The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)
ER  -