Communicating with consumers  :  the information processing approach / 
edited by Michael L. Ray and Scott Ward 
 - Beverly Hills :  SAGE Publications,  1976 
 - 142 p. :  ill. ;  22 cm. 
<br/><br/> The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975) 
<br/><br/><label>ISBN: </label>0803905793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers