Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler 
 - 7th ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1991 
 - xxvi, 756 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0135634792  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management