Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains - Chakravarty, Amiya K.; Eliashberg, Jehoshua; SpringerLink (Online service) (Boston, MA : Springer Science+Business Media, Inc., 2005)
Keywords: Economics/Management Science; Industrial and Production Engineering; Engineering Economics, Organization, Logistics, Marketing; Marketing; Operations Research/Decision Theory; Production/Logistics.; Technology Management