TY  - BOOK
AU  - Jain,Shaili
TI  - Understanding physician-pharmaceutical industry interactions
SN  - 9780521868648 (hardback)
PY  - 2007///
CY  - Cambridge [England]
PB  - Cambridge University Press
KW  - Advertising
KW  - Drug Industry
KW  - ethics
KW  - Gift Giving
N1  - Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --; To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines
UR  - http://www.loc.gov/catdir/toc/ecip074/2006037016.html
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2006037016-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2006037016-d.html
ER  -