Jain, Shaili,  1974- <br/><br/>
Understanding physician-pharmaceutical industry interactions / 
Shaili Jain 
 - Cambridge [England] :  Cambridge University Press,  2007 
 - xviii, 141 p. ;  24 cm. 
<br/><br/>Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry -- To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines 
<br/><br/><label>ISBN: </label>9780521868648 (hardback)  RM194.40 9780521688666 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Drug Industry--ethics<br/>Gift Giving--ethics
<br/><br/><label>National Library of Medicine Call No.: </label>W62  / .J25u 2007 9