International business marketing in emerging country markets : the third wave of internationalization of firms - Jansson, Hans (Cheltenham, UK : Edward Elgar, 2007)
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads
Includes bibliographical references (p. 213-227) and indexes
Keywords: International business enterprises -- Developing countries; Corporations, Developing country; Business networks