TY  - BOOK
AU  - Ladda Vatjanasaregagul
TI  - The relationship of service quality, consumer decision factors and brand equity
PY  - 2007///
CY  - Florida
PB  - Nova Southeastern University
KW  - Nova Southeastern University
KW  - Dissertations
KW  - Customer services
KW  - Research
KW  - Marketing research
KW  - Service industries
KW  - Thailand
KW  - Quality control
KW  - Consumer behavior
KW  - Dissertations, Academic
KW  - California
N1  - Thesis (Doctor of Business Administration) - Nova Southeastern University, 2007; References : p. 165-176
ER  -