The relationship of service quality, consumer decision factors and brand equity - Ladda Vatjanasaregagul (Florida : Nova Southeastern University, 2007)
Thesis (Doctor of Business Administration) - Nova Southeastern University, 2007
References : p. 165-176
Keywords: Nova Southeastern University -- Dissertations; Customer services -- Research; Marketing research; Service industries -- Thailand -- Quality control; Consumer behavior; Dissertations, Academic -- California