TY  - ADVS
AU  - Welsh,Zoe
AU  - Mason,Tracy
AU  - Newman,Richard
ED  - BBC Learning,
TI  - Corporate social responsibility: from principles to profits 
PY  - 2004///
CY  - Australia
PB  - BBC Learning
KW  - Business ethics
KW  - Social responsibility of business
KW  - Success in business
KW  - Moral and ethical aspects
KW  - Organizational behavior
N1  - Title from title screen; Executive producer, Carlos Rodriguez, Bill Grist ; camera, Phil Broom; sound, Peter Kerslake; Narrator: Jenny Seagrove
N2  - Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees and the community
ER  -