TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
AU  - Wahoro,Satrio
TI  - Strategi samudra biru: ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan 
SN  - 9791601178
PY  - 2006///
CY  - Jakarta
PB  - Penerbit Serambi
KW  - New products
KW  - Market segmentation
N1  - Bibliograf i: p. 299-307; Judul asal; Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ER  -