TY  - BOOK
AU  - Nichols,David
TI  - Return on ideas: a practical guide to making innovation pay 
SN  - 9780470028575 (cloth)
PY  - 2007///
CY  - Chichester, England
PB  - John Wiley & Sons
KW  - Product management
KW  - Brand name products
KW  - Diffusion of innovations
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip079/2007004233.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007004233-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007004233-d.html
ER  -