Nichols, David,  1967- <br/><br/>
Return on ideas :  a practical guide to making innovation pay / 
David Nichols 
 - Chichester, England :  John Wiley & Sons,  2007 
 - xvi, 261 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470028575 (cloth) 0470028572 (cloth)  RM129.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand name products<br/>Diffusion of innovations