McDonald, William J. <br/><br/>
Direct marketing :  an integrated approach / 
William J. McDonald 
 - Boston :  Irwin/McGraw-Hill,  1998 
 - xviii, 532 p. :  ill. ;  25 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256197830 (alk. paper)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Direct marketing--Case studies