Strategic management : global cultural perspectives for profit and non-profit organizations - Katsioloudes, Marios I.; Katsioloudes, Marios I. (Burlington, MA : Elsevier Butterworth-Heinemann, 2006)
An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market (NEM) economies
Rev. ed. of: Global strategic planning
Includes bibliographical references and index
Keywords: Strategic planning; Nonprofit organizations; Globalization