Jhally, Sut <br/><br/>
The Codes of advertising :  fetishism and the political economy of meaning in the consumer society / 
Sut Jhally 
 - New York :  Routledge,  1990 
 - ix, 225 p. :  ill. ;  23 cm. 
<br/><br/> Published in 1987 by St. Martin's Press 
<br/><br/>Bibliography: p. 206-221 
<br/><br/><label>ISBN: </label>041590353X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects<br/>Symbolism in advertising<br/>Mass media