Ulwick, Anthony W.,  1957- <br/><br/>
What customers want :  using outcomes-driven innovation to creative breakthrough products and services / 
Anthony Ulwick 
 - New York :  McGraw-Hill,  2005 
 - xxxv, 202 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0071408673  RM99.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning<br/>Product management<br/>Strategic planning