Szwarc, Paul <br/><br/>
Researching customer satisfaction & loyalty  :  how to find out what people really think / 
 Researching customer satisfaction and loyalty 
Paul Szwarc 
 - London :  Kogan Page,  2005 
 - xiv, 258 p. :  ill. ;  23 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. 247-251) and index 
<br/><br/><label>ISBN: </label>0749446617 (pbk.)  RM45.44 
<br/><br/><label>Standard No.: </label>9780749446611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer loyalty