TY  - BOOK
AU  - Rothacher,Albrecht
TI  - Corporate cultures and global brands
SN  - 9812388567
PY  - 2004///
CY  - Singapore
PB  - World Scientific Publishing
KW  - Brand name products
KW  - Management
KW  - Congresses
KW  - Marketing
KW  - Corporate culture
KW  - Corporate image
KW  - Competition, International
ER  -