Corporate cultures and global brands / 
edited by Albrecht Rothacher 
 - Singapore :  World Scientific Publishing,  2004 
 - viii, 269 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9812388567  RM74.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management--Congresses<br/>Brand name products--Marketing--Congresses<br/>Corporate culture--Congresses<br/>Corporate image--Congresses<br/>Competition, International--Congresses