TY  - BOOK
AU  - LePla,F.Joseph
AU  - Davis,Susan V.
AU  - Parker,Lynn M.
TI  - Brand driven: the route to integrated branding through great leadership 
SN  - 0749437979
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Leadership
ER  -