LePla, F. Joseph,  1955- <br/><br/>
Brand driven :  the route to integrated branding through great leadership / 
F. Joseph LePla, Susan V. Davis & Lynn M. Parker 
 - London :  Kogan Page,  2003 
 - xvi, 334 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0749437979  RM199.50 9780749437978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Leadership